Novelis set ambitious target with 3x30 Initiative, promoting circular economy and CO2 reduction

Novelis Inc., the premier manufacturer of flat-rolled aluminium goods and the global leader in aluminium rolling and recycling, has unveiled a new sustainability initiative designed to promote aluminium as the preferred material for circular solutions. Under the Novelis 3x30 Initiative, the company is committed to establishing ambitious carbon-related sustainability goals and pinpointing priorities to enhance its decarbonisation and circularity efforts.

The Novelis 3x30 Initiative builds on the company's prior sustainability accomplishments, which include a 10 percentage point increase in average recycled content and a 27 per cent reduction in carbon emissions for fiscal year (FY) 2024 compared to its FY16 baseline. These achievements have positioned Novelis at the forefront of the industry, boasting an average recycled content of 63 per cent.

"Novelis 3x30 is our roadmap to going further, faster in our efforts to decarbonise our products and increase the circularity of aluminium. Novelis has long been a sustainability leader in our industry, but we need to accelerate our progress and help our customers achieve their own goals for decarbonisation in a shorter timeframe. We are committed to innovating and implementing solutions that significantly decarbonise aluminium and make it the material of choice for the circular economy," said Steve Fisher, President and Chief Executive Officer of Novelis Inc

The rising consumer demand for sustainable products fuels the need for lower-carbon solutions, particularly in automotive, beverage, food and cosmetics packaging, building and construction, and aerospace. The company is confident that its 3x30 vision will accelerate its customers' sustainability efforts by concentrating on three key objectives to be achieved by the end of 2030.

The objectives are:

• Advancing the use of recycled materials in our products, we aim to boost our average recycled content to 75%, up from the current 63%.
• Novelis aims to establish itself as the leading low-emissions provider of flat-rolled aluminium products, achieving less than 3 tonnes of CO2e per tonne of flat-rolled product shipped.
• Continuing first-mover investments to lead the industry to circularity.

"We've made tremendous progress toward creating a more circular economy for aluminium. The 3x30 vision strengthens our commitment to leading the industry toward decarbonisation and is essential to our company's purpose of Shaping a Sustainable World Together. As we look to the future, the success of Novelis 3x30 will be dependent on a company-wide effort by our employees, along with meaningful collaborations with our customers, suppliers and research partners," commented Pierre Labat, Senior Vice President, Chief Strategy and Sustainability Officer, Novelis, Inc.