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“Aluminium recycling saves a significant amount of energy compared to producing new aluminium, which directly translates into a reduction in greenhouse gas emissions”, David Van Heuverswyn, Director Every Can Counts Europe
Born in Belgium in 1975, David joined European Aluminium in March 2008, initially working on issues related to Public Affairs, Communications & Packaging. In 2015 he became Coordinator of the Packaging Group, and in 2019 he was appointed Manager of Packaging Group and Director of Every Can Counts, Europe.
Since then, the Every Can Counts programme started growing outside Europe with the inclusion of Brazil in 2019 and recent pilot projects in the United Arab Emirates and the USA. Today the programme is active in 20+ countries worldwide.
Over the years, David accumulated extensive experience and knowledge in the aluminium and can-making industries while developing professional communication, marketing, recycling, sustainability and management skills.
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