On April 27, 2025, Alba (Aluminium Bahrain) announced their adaptation of the AI-powered analytics platform Seeq, the first aluminium smelter in the Middle East with such cutting-edge technology. This has been done in a strategic partnership with Saudi Arabia's Crucial Solutions and Services (CSS) to witness seamless integration.
Image source: LinkedIn.com
Why Seeq? Seeq is an advanced analytics platform designed for process manufacturing industries, enabling users to rapidly analyse and visualise time series data from various sources to enhance operational efficiency, sustainability and profitability.
On this strategic partnership, Ali Al Baqali, the CEO of Alba said, "Since its inception in 1971, Alba has always been synonymous with scale and quality. Today, we are adding another dimension: intelligent operations. By becoming the first smelter in the Middle East to implement Seeq’s cutting-edge platform, we are not just improving our processes, we are establishing a new benchmark for innovation and efficiency that we believe will inspire the entire regional industry."
Seeq can provide significant benefits by enabling real-time analysis and visualisation of data from various production processes. It can help optimise operations, reduce energy consumption, improve yield and enhance overall efficiency.
The platform's advanced analytics can also help identify inefficiencies, predict maintenance needs and drive better decision-making, ultimately contributing to cost savings and improved sustainability in the smelting process.
On the other hand, Sulaiman Alzuhair, Founder and CEO of CSS stated, "We are proud to partner with Alba in this milestone achievement. At CSS, we believe that harnessing the power of advanced analytics and AI is key to driving industrial excellence and operational resilience. Together, through the adoption of Seeq, Alba will empower its teams with deeper insights, faster decision-making and achieve greater efficiency -- shaping the future not just for the aluminium industry, but for the broader industrial sector across the region."
This partnership between Alba and CSS will integrate the advanced technology within the operations of the aluminium smelter. With this, the company expects to revolutionise Alba's quality control, asset reliability and operational efficiency through machine learning (ML) and Artificial Intelligence (AI).
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