Aluminium is far easier to recycle than plastic, so it was a no-brainer that we should use it instead of bottles: Josh White, Co-founder and CEO of Cano Water

Josh White is the Co-Founder and CEO of Cano Water, the world's first canned water brand, founded in 2015. Josh has spoken extensively about his battles with ADHD and feeling different while growing up - and prides himself on embodying the brand's "Don't Bottle It" attitude. 

He is passionate about helping other entrepreneurs who want to do good but might be facing similar struggles. He has extensive experience in building, launching, and managing a successful beverage brand, growing Cano Water from a startup to a household name stocked in over 10,000 retail points across the UK, Europe, and the Middle East.

Josh White's commitment to creating impactful social and environmental change has not gone unnoticed. As a Forbes 30 Under 30 honouree, he has been recognised for his passion and dedication. His mission through Cano Water is clear: To build an easily accessible, highly recyclable product that will help save 1 billion single-use plastic water bottles from landfills by 2030.