Alupro, the Aluminium Packaging Recycling Organisation, has released a new study illustrating the nationwide effect of its pioneering teaching programmes. The Alupro Impact Report investigates the consequences of its most recent initiatives and monitors progress towards its objective of reaching a 100 per cent recycling rate for aluminium packaging in 2022.
“We’re delighted to have launched our first impact report to provide further insight into the work we deliver. As a member organisation, it’s important to demonstrate how we’re working to achieve our goals and the progress we’re making,” said Tom Giddings, executive director at Alupro.
The paper provides a critical analysis of how the accomplishments of Alupro members make significant contributions to addressing two prominent sustainability issues now confronting the global community: climate change resulting from carbon emissions and the widely recognised problem of excessive resource use worldwide. This paper demonstrates the substantial contribution to addressing these concerns by recycling aluminium packaging.
The study outlines Alupro's goal and assesses the effectiveness of its activities, in addition to offering a picture of the UK's aluminium business. Indeed, a careful examination of programmes such as Every Can Counts, Metal Matters, and Foil in Love with Recycling demonstrates a reach of more than 26 million individuals in the United Kingdom.
The study also examines the actions of the UK Aerosol Recycling Initiative, which brings together major firms from the aerosol supply chain to increase recycling rates. Identifying an accurate recycling baseline and establishing a pioneering path to increased aerosol recycling have been recent activities.
“Last year, our campaigns reached millions of households. The education programme competitions we ran received more than 1,116 entries and we inspired thousands of consumers through our events activities and our social media programmes. This is positive progress towards increasing awareness of best practice recycling and inspiring behavioural change. While our campaigns last year proved hugely successful, we’re not resting on our laurels. Instead, we’re working hard to build upon these foundations, improve national education when it comes to aluminium packaging recycling, fight for effective policies and continue to deliver upon our responsibility as the voice of the industry,” added Tom Giddings.
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