Capral Aluminium, an Australia-based national supplier and distributor of aluminium products, is now coming together with the Australian Made Campaign to promote locally manufactured aluminium extrusions to protect them from threats and uncertainties posed by global trade policies and tariff measures.
Image source: Capral
Impact of Recent Tariff on Australia
Currently, the Australian aluminium industry is under significant pressure due to Trump’s recently imposed tariff making it difficult for the country to export to the United States. As a result, this is also creating mounting anxiety within the country concerning the rising trade disruption as well as the increased threat of dumped aluminium entering the threshold. Amidst this wake, it has become highly crucial to promote Austrian-made aluminium.
Economists had issued a clear warning to Australia following the United States’ threats to impose an additional 50 per cent tariff on Chinese goods imports. On Wednesday, April 9, the warnings proved true with the Australian dollar going down to US 60 cents, indicating the lowest in the last two decades.
A chief economist, Richard Yetsenga said, "China is one-third of global production, and the US is a quarter of global demand, and 100% tariffs make it hard for much trade to happen between those two countries. How can Australia not be materially affected?"
Capral Aluminium, with the same viewpoint, has reinforced its commitment to local manufacturing by becoming an adamant part of the Australian Made Campaign. This move shall not only position the company as a proud Australian manufacturer but also aid local consumers and businesses to easily identify and support the initiative.
Trade scenario between Australia and the United States
In 2024, the United States imported a total of 82,797 tonnes of aluminium (including unwrought products) from Australia.In the first two months of 2025, the country imported 15,698.08 tonnes, showing an uptrend from 12,081.47 tonnes of imports during the corresponding period of the previous year.
Looking ahead, the Australian government anticipates growing challenges in exporting aluminium to the United States, with steep tariffs posing a significant obstacle for domestic producers. At the same time, the influx of dumped aluminium being sold in the Australian market at below-average prices presents an additional threat on locally manufactured products.
Australian Made Campaign
This initiative dates back to 1986 when it was first started to support and promote locally manufactured products, making it suitable and easy for consumers to identify and choose Australian-made goods.
Image source: South East Iron
The logo shows an iconic green and gold kangaroo symbolising trust and signifying that the Australia-made products are of superior quality. Over the years, this campaign played a critical role especially in the manufacturing sector, resulting in increased nation's pride and economic growth.
Australian Made Chief Executive Ben Lazzaro said, “The iconic green-and-gold kangaroo logo has been identifying Australian goods for more than 35 years. It is Australia’s most recognised and trusted country-of-origin product symbol. By choosing products with the Australian Made logo, consumers, businesses, and all levels of government can buy with confidence knowing that they are getting an authentic Aussie product made to some of the highest standards in the world while generating economic activity and supporting thousands of Australians throughout the supply chain.”
CEO of Capral Aluminium Tony Dragicevich said, "Joining the Australian Made Campaign is an exciting step for Capral. The logo is widely recognised and carries a strong message about supporting local industry. We are proud to display it on our Australian-made extruded aluminium products. At Capral, we value the campaign’s mission, and we know how much this initiative means to our customers, many of whom are Australian manufacturers themselves and who actively choose to support Australian manufacturing."
For years, the company has been a strong advocate for fair trade practices and the enforcement of anti-dumping measures to protect the Australian aluminium industry. Besides this, the company is continuously working on ensuring its customers have access to high-quality Australian-made aluminium. But how is the company achieving this? By continuously investing in technology, sustainability initiatives and local workforce development, Capral reinforces the value of supporting Australian manufacturing.
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