Ball partners with Coors Light to bring aluminium cups to Allegiant Stadium

Ball Corporation has collaborated with Coors Light to bring recyclable Ball Aluminium Cup to Allegiant Stadium Fans in Las Vegas. Ball Aluminium Cup is designed to meet the rising consumer demand for sustainable packaging.

100,000 of the 20-ounce aluminium cups will be available in the club seats at Allegiant Stadium. Allegiant Stadium joins a growing number of football stadiums that feature the Ball Aluminium Cup at scale.

"We're proud to team up with Coors Light to bring fans at Allegiant Stadium an enhanced beverage experience and sustainable hospitality options from the start with our game-changing and infinitely recyclable aluminum cup," said Daniel W. Fisher, Ball's chief operating officer, global beverage packaging. "We introduced the aluminum cup to meet the growing demand for more sustainable packaging choices, and we're excited that our partnership with Coors Light will give fans visiting Allegiant Stadium an opportunity to further their efforts to reduce, reuse and recycle."

Aluminium cup, which is lightweight, sturdy, cool to the touch, can be customized with logos and graphics.

"Coors Light has a long history of sustainable product innovation – in fact, many people don't know that we pioneered the first-ever aluminum cans to hit the market back in 1959," said Adam Dettman, Director of partnerships and licensing at Molson Coors North America. "We're proud to continue this history by partnering with Ball to ultimately provide fans with an eco-conscious experience, and a built-in piece of memorabilia that guests can take home after enjoying a game or event at Allegiant Stadium."