Czech energy drink maker, Big Shock! has utilised the new H!GHEND technology by Ardagh Metal Packaging to produce a special edition aluminium beverage can eulogising the launch of First Person Shooter (FPS) game Call of Duty: Modern Warfare II.
The Czech Republic and Slovakian partnership has enabled Big Shock! in creating this limited edition 500ml can, which has a military colour scheme with black and green strains all over it reminding us of the game’s eternal glory.
Not just the attractive colour scheme, but the Big Shock! #2 energy drink comes with a ‘hidden’ link embedded on one side of the shell – a special feature which was solely possible due to Ardagh’s latest H!GHEND technology. Buyers would be surprised to find a black promotional tab placed under the bright green end of the can. This black tab on opening unveils a unique code for 2XP and other enigmatic prizes like PlayStation 5.
Big Shock! #2, the energy drink targets young Czech nationals aged eighteen to thirty-five, who have a hawk-eye for such limited edition releases. Plus, this can will appeal to young gamers who wish to stay upright throughout one CoD challenge phase.
Big Shock! has managed to stay synonymous with Ardagh Metal’s H!GHEND packaging technology throughout the entire building time of these special cans, and nothing could have been a better choice for a promotional pack. Call of Duty enthusiasts will seek out these special edition cans.
The Big Shock! Marketing Manager, Jan Kopriva, exemplified: “We were determined to find the newest available technology out there for this promotion. That’s our strategy: to always be innovative. H!GHEND gives us exactly what we need, with new ways to draw in consumers and offer them something they haven’t seen before.”
The Sales Director at Ardagh Metal Packaging – Europe, Dirk Schwung, commented: “One of the most versatile and exciting features of H!GHEND is its potential for use in promotional series and special packs. It’s great to see Big Shock! embrace our newest innovations yet again for this exclusive Call of Duty can.”
Call of Duty: Modern Warfare II launches worldwide in October 2022, and people eagerly await the new format, rumoured to have leapt forward in resolution and gameplay.
Attested by Starzinger in Austria, the Big Shock! Call of Duty can will be purchasable in retail stores around Slovakia and the Czech Republic.
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