Bud Light will launch its first-ever rainbow aluminium bottle to celebrate World Pride. The rainbow aluminium bottles will be available through the month of June. Bud Light will donate $1 to GLAAD for every case sold between May 27 and June 30.
Andy Goeler, Vice President of Marketing for Bud Light said: "Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it."
The new limited-edition bottle will appear at The Governors Ball Music Festival in New York City.
"The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD's initiatives and the LGBTQ+ community overall," Andy Goeler added.
Zeke Stokes, GLAAD Chief Programs Officer said: "For twenty consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTQ people. Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands."
Responses
