CCL Container, a top manufacturer of recyclable aluminium packaging in North America, stated that under the personal care product category, body sprays in aluminium aerosol containers are gaining popularity among consumers for several reasons. CCL is known for providing innovative decorating and shaping options for its aluminium aerosol products, giving consumer brands a competitive edge.
Reason for the growth
They offer a convenient, quick way to refresh and apply fragrance or deodorant without requiring time-consuming routines. Many modern body sprays combine multiple functions, such as deodorising and fragrance, making them versatile and ideal for everyday use.
This upward sales trend is driven by a growing demand for multi-functional products and continuous innovations in formulations and packaging. As brands increasingly respond to shifting consumer preferences and rising sustainability expectations, this momentum is expected to persist in the coming years.
"With competition for the consumer dollar growing fiercer with the introduction of each new product, brands are seeking every advantage. Nowhere does that become more visible than in packaging. Consumers see and feel a brand first in the package,” said Kimberly Kizer, Vice President of Sales at CCL Container.
An affordable alternative to perfumes and colognes
For cost-conscious consumers, body sprays in aluminium aerosol containers provide an affordable alternative to perfumes and colognes, offering a budget-friendly way to stay fresh and scented. On the other end of the spectrum, premium and luxury body sprays are gaining traction, featuring high-end ingredients and sophisticated packaging for those seeking a more upscale experience.
Additionally, many brands now offer customisable options, allowing consumers to create or choose their own scents, fostering a personal connection with the product. Unsurprisingly, U.S. sales of personal body sprays reached approximately $2.5 billion in 2023. Globally, the body spray market remained strong, with an estimated value of $10 billion over the past year.
When a brand's positioning aligns with consumer preferences, packaging becomes a key factor in distinguishing and driving preference among body spray buyers. More and more, aluminium is emerging as the packaging material that best reflects this alignment.
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