CECI 1938, producers of one of the world's best-loved Lambrusco wines, has launched innovative containers made up of aluminium for its iconic wines - OTELLO Nero di Lambrusco and OTELLO Brut. The project titled OTELLO CECI FOR THE FUTURE focuses on sustainability and heritage. The 0.75-litre aluminium bottle has been designed by Berlin Packaging, the world's largest Hybrid Packaging Supplier®, specialising in aluminium, glass, plastic and other metal packaging suppliers and stoppers.
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CECI 1938 is the world's first producer to introduce an innovative container for its iconic wines, OTELLO Nero di Lambrusco and OTELLO Brut. The winery's choice to call the initiative, and hence the products, OTELLO CECI FOR THE FUTURE, underscores the winery's willingness to actively preserve all of its futures by implementing a sustainable solution. At the same time, it hopes to carry on the passion and tradition of wine making, which CECI 1938 has been doing for almost 80 years.
The CECI 1938 trademark has always emphasised design and expressiveness via visuals. The bottles of OTELLO CECI FOR THE FUTURE are simple and beautiful. The CECI 1938 logo is rendered tone-on-tone on a matt black backdrop. The effect is completed by the opaque black seal.
The words OTELLO CECI FOR THE FUTURE are written in the middle of the bottle as a "label." FOR THE FUTURE, Nero di Lambrusco or OTELLO CECI Brut, in white writing with a subtle colour gradient suggestive of the purple colour of Lambrusco foam or the golden yellow of brut sparkling wine. A sunrise symbolises the start of a new era, the ambition to pursue a long-term vision for a future that begins now and is shown on the back of the bottle.
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