Colorbar 'Take Me As I Am' manifests circular economy in refillable aluminium solutions

Colorbar, a renowned and affordable cosmetic brand in India, recently launched its new 3-in-1 lipstick called 'Take Me As I Am'. This innovative eco-friendly product makes it the brand's first-ever refillable lipstick. It is highly pigmented, long-lasting, and vegan, arriving in 100% recyclable aluminium packaging.

The unparalleled 'Take Me As I Am' lipstick range from Colorbar features 20 shades divided into two variants - Creme and Matte. The Creme variant flaunts 12 luscious and radiant shades, while the Matte variant offers eight sophisticated and refined options.

This range stands out for its unwavering commitment to 'Clean Beauty' and sustainability. After using the lipstick, one can take the aluminium case to any Colorbar store for a refill at half the original price. By reusing the same case, this range champions eco-consciousness and diminishes waste.

Opting for 'Take Me As I Am' is the ideal choice for those seeking an eco-friendly solution, as aluminium is infinitely recyclable and, once produced, stays in the material loop forever. Colorbar's vision to create a circular economy wouldn't have been possible without the green metal, aluminium. Many other brands, like The Body Shop and Dove, recently began using 100% recyclable aluminium packaging.

The Founder and Managing Director of Colorbar Cosmetics, Samir K Modi, honouring the launch exclaimed: "We, at Colorbar, constantly innovate and challenge ourselves to develop products that redefine the beauty industry. As an eco-conscious brand, it has always been our endeavour to provide our consumers with innovative and international quality products that are gentle on the skin and planet. As a testament to this approach, we are thrilled to introduce 'Take Me As I Am', a revolutionary refillable lipstick that brings together sustainability and pursues the individuality of a conscious consumer."

The Chief Business Officer at Myntra, Sharon Pais, announced: "We are thrilled to launch Colorbar's 'Take Me As I Am' lipstick range on Myntra. As many discerning shoppers increasingly lean towards beauty and personal care products that are eco-friendly yet high-performing, we have been witnessing an uptick in demand for clean, organic and sustainable beauty products on the platform. The range's unique refillable mechanism coupled with its long-lasting vegan formulation position it to fare well with our thriving base of clean beauty enthusiasts."

In a trailblazing alliance, Myntra, one of India's leading e-commerce platforms, will exclusively launch this eco-friendly and innovative product by bringing together two trusted forces in the beauty industry.