Sustainability is one of the most important and prime aspects of the industry. Top brands like Dove launched the Dove Body Wash in recyclable aluminium packaging and high-density polyethylene (HDPE) packaging to address environmental concerns.
The package includes a pump container made of aluminium or HDPE meant to be reused and a 118-millilitre HDPE refill bottle that holds body wash concentrate. Each HDPE container can be recycled.
Dove Body Wash's recyclable packaging from Unilever encourages customers to choose refill packets made of biodegradable materials rather than single-use plastic bottles. The packing for refill concentrates and reuse bottles follow the 'buy once and refill numerous times' strategy reducing plastic pollution.
For the same amount of Dove Body Wash, customers use 50 per cent less plastic after two refills in the aluminium container and four refills in the HDPE one, according to Unilever. The business estimates that the refillable bottles and concentrate replacements use 21 per cent less greenhouse gas (GHG) pollution from production over a year and 80 per cent less water per reuse when shipping.
Botanical imagery is depicted on the aluminium and HDPE bottles, and the layered green ferns, contrasted by the shiny shine of the aluminium, give off a spa-like appearance. The words "Refill, Reuse, Repeat" are positioned against the gold Dove insignia, lending style and a touch of old-world gloss. Customers who want to use an advanced product and actively contribute to sustainable solutions will find the packing appealing.
The quick-connect lid from the refill must be attached to the refillable container to make a new quantity of the body cleanser, which is said to be simple and mess-free for customers. When it is time to squeeze the refill's contents into the bigger refillable container, a twist emits a deafening clack. Add water, replace, connect, seal the pump, and shake to combine the ingredients.
JDO, a design firm, worked with Dove to develop appealing reusable containers. Dove's well-known design principles are embraced in the solution, which clearly communicates inventive sustainable design while downplaying the branding since the packaging is intended for busy shoppers or eCommerce rather than being necessary for the brand name to stick out on the rack.
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