Editors Pick: Where art meets sustainability, aluminium’s expanding role from industry to daily life

Can you believe we're already in the second month of 2025? Time seems to be racing ahead, never pausing—much like aluminium, the metal that never stops. Welcome back to another edition of Editor's Pick, where we bring you the latest launches, innovations, and developments shaping the aluminium industry. In this edition, we look at some of the key events that unfolded in January 2025—a month that arrived like the first page of an unwritten book, filled with promise and edged with the golden glow of new beginnings.

Are you interested in knowing about the end-user market and its potential landscape for 2025? Get your hands on AL Circle's latest report, "Global Aluminium Industry Outlook 2025", and stay ahead of the curve.

The aluminium end-use market in 2025 is shaping up to be a dynamic mix—some sectors are poised for significant growth, while others may face early hurdles. As we enter the New Year, let's dive into this edition of Editor's Pick with a special focus on the end-user segment.

The "green metal" continues to push boundaries like never before. Apple's latest flagship smartphone, the iPhone 16, now boasts approximately 30 per cent recycled materials, with an impressive 85 per cent recycled aluminium in its enclosure. Aluminium is making its mark in nearly every sphere, driving the transition to a circular economy. Let's explore how aluminium is transforming industries across the end-user sector-

Driving towards a greener future – Transportation