Franklin & Sons, a UK soft drink business, collaborated with Canpack to launch 150ml aluminium can for its current tonic water lines. With these new single-serve tonic water lines, the firm will be able to demonstrate its natural components to customers who place a high value on sustainability in an easy-to-use format.
These luxury drinks have a look that respects the brand's tradition while demonstrating a modern approach to drinks packaging with a clean and clear visual style, drawing on Canpack's reputation for flawless print execution. Packaged in a practical slim can, the cans have a sleek and modern matt appearance that evokes their natural, quality components.
"At Franklin and Sons, every serve is an opportunity for a drink to be elevated by natural flavours and premium ingredients. We use our experience and heritage to craft tonics, softs, and sodas that are remarkable, and turn ordinary moments into extraordinary ones," explained Tom Singleton, business director at Franklin & Sons.
Since customers are drawn to recyclable items, companies must communicate this message while offering them an unforgettable experience. The eternally recyclable metal can is the naturally compatible object for this environmentally friendly experience.
Franklin & Sons are known for producing wonderful assortment of quality tonics, soft drinks, and sodas using premium ingredients and natural flavours since 1886. Their beverages never include preservatives or sweets; they only use the best cinchona bark extract and natural citrus and botanical flavours.
"This vision proved to be a natural fit with Canpack's approach to packaging. For us, too a can is not just a can, it's a catalyst, offering chances to stimulate the senses and speak volumes about the promise and experience of its quality contents," said Canpack's Stephen McAneny, group commercial officer.
Responses
