Guala Closures Group introduced a new range of sustainable closures under the brand name, Blossom™ and with sustainability as a fundamental pillar of Guala Closures' strategy, which aims to use 35% recycled material worldwide by 2025.
The closure range is built on the company’s four ethics of eco-design. Guala portrays the launch as a vital step towards achieving its corporate social responsibility goals, with each closure in the range following one of the company’s four eco-friendly design guidelines.
The Greencap closure, an aluminium screw-cap closure, coheres to the group’s ‘design to revive’ principle. This principle focuses on recovering and recycling the materials used in the closures.
The Spring Blossom closure, an aluminium closure for mineral water, follows the ‘design to change’ guideline, using recycled materials or materials produced by renewable sources. It has a ‘tamper-evident’ ring which is made from bio-based polymers.
Fulvio Bosano, Director - Research and Development, Guala Closures Group research, said: “We are continuously searching for new sustainable materials and experimenting to find new solutions. It is pleasing to have successfully created a new family of closures which meets our four eco-design models. All our R&D centres are committed to the eco-design principles of sustainable solutions for all markets and customers, as well as supporting CSR commitments.”
The introduction of its Blossom range will be accompanied by an “ambitious global awareness campaign”.
Violette Montagnese, Group Marketing Director at Guala Closures Group, added: “As a leading producer of closures worldwide, the company’s role is to lead the way in bringing to the market solutions for the spirits, beverage, water and olive oil industries. This enables the company to meet and anticipate both clients’ and consumers’ expectations in terms of sustainable packaging, as well as offering great performance and style.”
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