Guinea: CBG rolls out its new visual identity for better communication

On 11th June 2021, the largest single producer of bauxite in the world, Compagnie des Bauxites de Guinée (CBG) declared the official launch of its new visual identity.

The launch event was witnessed by the directors of the company, major players of the Guinean mining world, several diplomats, the Guinean media and also representatives of the Guinean State. It took place in a hotel complex in Conakry.

It was emphasised by the projection of an institutional video, which explains “How the CBG does much more than bauxite, and how it is the most Guinean of the mining companies in Guinea”, as commented by Director General of CBZ, Mr Souleymane Traoré during the intervention of the representative of the Guinean government, and a discussion session with media professionals.

Mr Traoré explained: “Today, we have to recognize that the mining industry and that of bauxite, in particular, has undergone considerable changes. This situation requires players in the sector to do better and to surpass themselves, in all areas, to meet the many challenges facing our industry. He adds, it is in this context and with the blessing and support of our shareholders that our company has undertaken a major project to review and improve its communication strategy. 

“Through this project, we also intend above all to reaffirm and protect our position as a world leader while highlighting our leitmotif which is to do more than just bauxite.  "

“Since 1973, we have paid more than 5.2 billion dollars as a direct contribution to the revenue of the Guinean State. Also, for several decades, we have invested in infrastructure and basic social services more than 60 million US dollars. Today, our community contribution amounts to more than 2.5 million dollars per year ", declared Souleymane TRAORÉ

Abdoulaye Wahab Diakhaby, Deputy National Director of Mining Strategies who represented the Minister of Mines and Geology highlighted: “We must have the honesty to recognize that the CBG has always gone beyond expectations to contribute to the development of Guinea. I recognize and support their slogan which says they do more than just bauxite. It is indisputable! However, I would like them to go even further to transform bauxite into alumina, and possibly into aluminium.”