Recently, Hydro UK commissioned the renowned and talented artist Andy 'Dice' Davies, who is also the director and founder of the Cheltenham Paint Festival, to paint the factory wall. The project took two weeks to complete, and the results are exceptional.
Hydro Aluminium UK excels in aluminium extrusion and has its Cheltenham manufacturing plant located on Tewkesbury Road. The Cheltenham site offers top-quality extruded aluminium profiles and surface treatment for bespoke aluminium finishes. With a workforce of 590 staff across the UK, including 140 dedicated employees in Cheltenham, Hydro UK is committed to delivering nothing but the best.
The mural depicting Poseidon and horses is symbolic of the Greek connotations for water, as he is the Sea God. Hydro's operations are mainly dependent on hydroelectric power, one of the largest and oldest sources of renewable energy.
The managing director at Hydro Aluminium UK, Victor Imaz, pointed out: "We had seen work across Cheltenham as part of the Paint Festival and thought the artwork was creative, varied and brightened up the buildings. We had a large space on the side of one of our exterior walls which wasn't very appealing, and we are always looking for ways to improve our workplace for our employees, so we thought a painting like this would be a boost for visitors, customers, employees, and the community."
Victor asserted: "We were playing around with a few ideas and encouraged our team to get involved and give suggestions. We wanted the artwork to represent our core values and to promote sustainability, which is of vital importance to us at Hydro. We considered different options which would visually portray our company ethos. Following meetings with Andy to discuss practical concepts for this huge space, we were keen to show our relationship with the local community, and it seemed perfect to focus on the Neptune Fountain, which has a lot of history in the town and reflects many of our company values. The large-scale art has been well received by our staff and is an instant mood booster when you arrive at the Hydro site."
Hydro's vision of sustainability is to transform natural resources into innovative and efficient products and solutions that drive a fair society and a circular economy. By producing responsibly and striving for net-zero aluminium by 2050 or earlier, Hydro is committed to tackling global challenges and contributing to a more viable world.
Hydro Aluminium UK is proud to offer Low Carbon, Recycled Aluminium 6.0, 4.0 and 3.0, providing sustainable aluminium solutions to customers across various industries. The Jaguar-Land Rover collaboration is just one example of how Hydro is utilizing low-carbon aluminium products created locally to drive innovation and sustainability.
As Hydro Cheltenham celebrates its 60th anniversary, we are proud to be one of four UK manufacturing plants certified for the responsible production, sourcing, and stewardship of aluminium. The parent company, Norsk Hydro, has been turning natural resources into valuable products for over a century, and its global team of 32,000 employees across 140 locations and 40 countries remains dedicated to this inspiring vision.
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