Coca-Cola Europacific Partners (CCEP) is introducing Schweppes Mix, a new range of ready-to-drink cocktails in 250ml aluminium cans. This brings Schweppes' renowned mixer expertise to the pre-mixed cocktail market for the first time and is expected to launch nationwide in April.
With a legacy rooted in trust, flavour, and craftsmanship, Schweppes has been a staple in the mixer industry for both bartenders and consumers. Now, the company is elevating the ready-to-drink cocktail experience by combining premium spirits, perfectly balanced flavours, and its signature high-quality mixers, all packaged in a sleek, single-serve can for ultimate convenience.
Gin Twist and Paloma Bliss are the two new flavours that will be launched in 250ml aluminium cans. Schweppes Mix is the perfect choice for pre-party drinks at home, where 65 per cent of ready-to-drink consumption occurs.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said, "Schweppes Mix is rooted in craft and credibility – a cocktail range made with the same expertise that's earned Schweppes its place behind the bar for over 200 years. This is a mixologist's choice, reimagined for modern drinkers – offering bold flavour combinations, premium spirits and ultimate convenience. Whether it's getting ready to go out or hosting friends at home, we're helping consumers serve up the perfect start to any night with confidence."
Offering a premium, flavour-driven alternative to wine and prosecco, Schweppes Mix is designed to attract new consumers to the category with its bold taste and distinctive style. CCEP has already expanded its iconic Coca-Cola (both regular and sugar-free) and Sprite brands into the ready-to-drink space through collaborations with premium spirits. Notably, Absolut Vodka & SPRITE was the top new ready-to-drink product of 2024, while Jack Daniel's & Coca-Cola Original Taste remains the best-selling ready-to-drink SKU in GB.
To assist convenience retailers in capitalizing on the launch, CCEP is providing a range of Schweppes-branded point-of-sale kits through My.CCEP.com. These kits are designed to boost visibility and encourage trial at the chiller. Given that 82 per cent of shoppers prefer a cold drink when consuming immediately, strategically placing Schweppes Mix in chillers throughout the store will be crucial for driving success.
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