Jindal Aluminium has reportedly launched a new logo and brand identity, which reflects the journey of its transformation and growth story for over 50 years. The new logo design has a legacy ring and a glyph that sports the company name.
The logo symbolises timelessness, integrity and perfection, using a shade of aluminium on the legacy ring. The glyph element represents the company’s foundation and its commitment to quality and trust.
The logo also contains the name of the organisation, a testament of stability and consistency.
Pragun Jindal Khaitan, Vice-Chairman and Managing Director, Jindal Aluminium, said: “Our new logo and brand identity are in line with how the organisation has grown across five decades. Our approach over all these years has been to follow a bold and synergetic diversification model of organic growth without wavering from our core business competency. The changes to our logo and brand identity significantly represent the Jindal Aluminium of today and the pride that we take in our legacy. As an organisation, we felt the need to bring together, an idea of our journey and where we are headed. Thus, the change not only showcases what the company has always stood for as a brand, and its support for people, society and the economy but also provides a glimpse of future possibilities.”
Following a phase-wise approach, the new logo will be used across all physical assets, social media platforms and marketing literature.
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