Mananalu powered by Boomerang Water: Jason Momoa champions new technology to eliminate single-use plastic bottles

AL Circle

Mananalu, the eco-conscious aluminium-bottled water brand founded by Jason Momoa, the 'Aquaman' star, has been making waves since 2019. The company is on a mission to remove single-use plastic bottles with recyclable aluminium ones. The company has unlocked several strides in this journey, with the recent one relaunching as Mananalu Powered by Boomerang Water.

Mananalu Powered by Boomerang Water: Jason Momoa champions new technology to eliminate single-use plastic bottlesImage Source: Mananalu

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This new model ensures healthy, sustainable water while eliminating single-use plastic waste that harms the environment. Utilising Boomerang Water technology, which won the 2024 SXSW Product Innovation Award, the bottling systems are about the size of a hotel ice maker. They can sanitize, rinse, fill, and cap 400 to 500 aluminium or glass bottles per hour with ultra-purified water. After consumption, the bottles are returned to the same machine for reuse, creating a fully sustainable, closed-loop process.

Mananalu Powered by Boomerang Water

Launching first in Hawaii, this marks the completion of the zero single-use plastic company's transition to a tech-driven, on-site bottling system that is fully circular and reduces the brand's carbon emissions by 95 per cent. This relaunch is a pioneering example of a company moving away from the single-use waste model and embracing innovative technology to better serve both people and the planet.

"I originally launched Mananalu to challenge the drinking water industry to shift away from single-use plastic bottles that are destroying the health of people and the planet, We pushed the drinking water industry to change with our aluminium bottles, and now it's time to push again by partnering Mananalu with Boomerang Water and do what we can to eliminate any waste and impact on the environment in pursuit of healthy water. This technology is a game changer, and I am honoured to be able to bring it to Hawaii first, under Mananalu, to help restore the local Ecosystem," said Momoa.

The rollout of Mananalu Powered by Boomerang Water also strengthens Hawaii's independence from energy-intensive shipments of drinking water from the mainland. Each bottling system is connected to a local municipal water source, where the water is ultra-purified through a proprietary filtration process before being bottled on-site.

Mananalu Powered by Boomerang Water: Jason Momoa champions new technology to eliminate single-use plastic bottlesImage Source: Linkedin (Mananalu)

Moving ahead with Hawaiian values

Mananalu Powered by Boomerang Water has anchored its groundbreaking technology on Oahu with its first partners: The Twin Fin Hotel, Romer House Waikiki, Kaimana Beach Hotel, and Alohilani Resort Waikiki Beach. The company is reaffirming its commitment to environmental stewardship, prioritizing sustainability for the benefit of both guests and shareholders, while continuing its pursuit of service excellence.

"Access to healthy water is a human right. We designed this highly cost-effective system to go virtually anywhere and hook up to a local water source to provide clean, sustainable drinking water with minimal waste and carbon footprint. We are honoured to stand next to Jason Momoa in Hawaii and reintroduce Mananalu Powered by Boomerang Water," added Boomerang Water co-founders Jason Dibble and Jerrod Freund.

This new venture leads with Hawaiian values by fostering human connectivity through a deep respect for the Earth and its elements. It is introducing circular sustainability (zero-waste) water systems to Hawaii, with plans to expand into new global markets. This collaboration champions ecological preservation and marks a transformative shift towards a circular economy, where sustainability and innovation fuel both economic growth and environmental well-being.

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