Marc Jacobs' newly launched perfume capsules come in recycled aluminium box

Marc Jacobs recently launched eco-friendly perfume pods are a new revolution in the perfume market. The perfume droplets come in a lightweight white box made of recycled aluminium with a lovely daisy design. Known as the Daisy Drops, the box comprises natural and biodegradable components with zero sign of plastic.

When creating solutions for cosmetics, toiletries, and fragrances, aluminium offers tremendous benefits in the packaging business, with sustainability being the most crucial element. According to a Stanford University study, recycling aluminium requires 95% less energy than creating it from raw sources, which is a huge victory for the environment.

The Daisy Drops perfumes are formulations of the original daisy scents into a gel-like composition without alcohol. The scent is inspired by Marc Jacobs Daisy eau de toilette, which has notes of jasmine, sandalwood, and wild berries. Daisy's three brands, the old Daisy, Daisy Love, and Daisy Eau So Fresh, are now available in capsule form in addition to the traditional bottles. This may be the beginning of added Marc Jacobs's perfumes becoming capsules or other companies taking notice and doing something similar.

Global aluminium use in packaging applications was predicted to be 14.7 million tonnes in 2022 and is expected to grow to 15.2 million tonnes by 2023, a 3.3% increase. Beverage cans, packaging foil, and pharmaceutical packaging uses drove aluminium demand in this area. One of the main reasons many companies are shifting towards aluminium is its unique attributes.