Melitta enters the Brazilian market with its newly launched aluminium coffee capsules

Melitta, a German company known for selling coffee, paper coffee filters, and coffee makers, has recently introduced aluminium coffee capsules to the Brazilian market. These coffee capsules are compatible with the Nespresso machines and come in 4 diverse intensities and flavours throughout its five distinct variations: Ristretto, Marcato, Audacce, Lungo Intense, and Decaf Intense.

Melitta aluminium pills are part of a novel initiative. They are made with high-quality beans and are intended to offer a creamy and fresh espresso with a strong fragrance and flavour. The goods are provided in packs of ten units and may be acquired at many retail locations in Brazil, including the official e-commerce platform of the company.

"We know the importance of offering options at the point of sale to the coffee-consuming public. The arrival of the new capsules marks the path we will take to expand our brand presence and sales volume in the category", said Rosiane Wang, Marketing Manager at Grupo Melitta Brasil.

Using aluminium's environmental benefits, the Melitta Brasil Group launched a reverse logistics programme in conjunction with TerraCycle, intending to dispose of aluminium capsules after usage properly. Customers who join on the TerraCyle website may send at least fifty capsules every shipment for free, accruing points that can subsequently be used to donate to organisations.