Monster Energy Ltd. has announced the introduction of its new zero-sugar beverages in aluminium cans. The official launch is scheduled to be over by Q1 of 2023 so that users might be laced with the newly improved sugar-free taste of the otherwise patented original Monster Energy Green.
The CMO of Monster Energy, Dan McHugh, mentioned his thought: “Consumers have been asking for years when we would release a sugar-free version of the OG Monster. But we didn’t want to do it until we had the formula just right — and we believe we have nailed it.”
After prolonged processes of rejuvenation, the latest unique sweetener system and major R&D, Monster’s team has ultimately come up with a mixture that is 100% Monster and 0% sugar.
Monster Energy Zero Sugar consists of 160mg caffeine like its ancestor but very efficiently combats fatigue, improves mental stamina or focus, and churns enough energy to make a human being work, play or party harder, as the brand promotes.
“We are very proud of our existing sugar-free Monster Energy Ultra line and all of its incredible innovative flavours. But we were long overdue for a zero-sugar version of our flagship flavour. The time of Monster Energy Zero Sugar is now,” continued McHugh.
Just like the concoction inside would provide energy to the person, the outside makes of the can will revolve around in a loop for eternity since aluminium is infinitely recyclable. The use of aluminium thus proves to be beneficial for both the image of the beverage brand and also the global sustainability scheme.
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