Nespresso Canada announced two new sustainability initiatives that are part of the company's sustainable development approach: the launch of new capsules made using 80% recycled aluminium and new fully recyclable boxes made from 95% recycled material for its machines.
The company plans to have both initiatives extended to all ranges of the consumer coffee and machines by the end of 2021.
{alcircleadd}The first ever coffee capsules made using 80% recycled aluminium are the Original Line Master Origin Colombia, the company said.
"This announcement allows Nespresso to continue improving its environmental impact, a very important objective for us. This is a significant milestone in our journey towards circularity and in maximizing the reuse of product materials. This is aligned with the principle of extended producer responsibility, a key concept for Nespresso", said Julie Pomerleau, Vice-President, Marketing at Nespresso Canada.
Each new capsule, Made of a thinner aluminium foil will use 9.2% less aluminium material and will be 8% lighter. These capsules will require less energy to make than a virgin product
“The company is determined to continue to improve the proportion of recycled aluminium in its capsules and to make the recycling process easier for consumers.”
Nespresso said the company has been developing and implementing recycling solutions for more than 25 years around the world. These include the Black Bag Solution, the Red Bag Solution, and the Green Bag Solution which motivate consumers to recycle used aluminium capsules.
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