Aparna Enterprises Limited (AEL), one of India's rapidly expanding manufacturers of building materials, has announced the debut of its premium aluminium windows and doors brand, Alteza, in the Maharashtra market.
Pune the first point
The company's strategic plan begins with Pune as its focal point. It intends to broaden its presence across the state, targeting pivotal cities such as Nagpur, Kolhapur, Nashik, Aurangabad, and Vidarbha. With a determined vision, AEL sets its sights on attaining a notable 5 per cent market share within Maharashtra during the initial year of operations.
Maharashtra's aluminium windows and doors sector boasts an estimated value exceeding INR 600 crore, demonstrating a national Compound Annual Growth Rate (CAGR) exceeding 20 per cent. Pune, acclaimed as a significant economic and cultural hub, is experiencing growth surpassing the national average.
Reason behind the growth
This acceleration is driven by several factors, including an expanding population of discerning consumers who appreciate the benefits of aluminium windows and doors. Additionally, a noticeable increase in the number of high net-worth individuals (HNIs) contributed to this surge. Recognising the immense potential within this landscape, Alteza has strategically selected Pune as its launchpad for Maharashtra, aiming to establish a solid foundation in the state's flourishing market.
"The exponential uptick of real estate and infrastructure requirements in the western region of India has spurred demand for durable and premium quality products. With our established expertise in the aluminium windows and doors market through our premium brand, Alteza, we are equipped to capitalise on a rapidly growing segment and deliver quality solutions to discerning customers. Our expansion in Maharashtra is a significant milestone since it opens doors for us to a plethora of locations within the state and the larger expanse of the western region," said Ms Aparna Reddy, the Executive Director of Aparna Enterprises Ltd.
About Alteza
The demand for energy-efficient and visually appealing building components has driven the Indian aluminium windows and doors market, primarily fuelled by the construction and real estate sectors. Government initiatives aimed at promoting affordable housing and urban developments have further accentuated this trend.
Established as a vertical within Aparna Enterprises Ltd. in 2019, Alteza has steadily expanded its presence. Currently, it is operational in all major cities across South India, alongside select locations in West and Central India. With this strong foundation, Alteza is poised to emerge as a key player in Maharashtra's aluminium windows and doors market, capitalising on the growing demand and preferences for premium quality products in the region.
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