UK-based Optima’s New York counterpart, PurOptima has declared that from now on all its glass and aluminium wall partitions or doors would consist of aluminium with recycled content, choosing Norsk Hydro’s Circal for this sustainable ideation.
Norway-based Hydro anoints PurOptima as an international maker and supplier of indoor glass and aluminium partitions or doors. One of the biggest aluminium recyclers, Hydro, is quite positive about this new collaboration as it boasts of creating the flagship Circal with more than 75 per cent recycled post-consumer scrap.
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The Managing Director of Optima Products, Christian Mabey, quoted: “We have worked closely with Hydro to ensure we use aluminum with the maximum recycled content available and the lowest carbon footprint. This has led to our decision to completely overhaul our supply chain and introduce Hydro Circal across our entire range of products.”
The United States country manager for PurOptima, Kevin Mayer, vocalised: “Currently U.S.-produced aluminum has an embodied carbon of 16 kilograms (35.3 pounds) of CO2, compared with a European average of 8.6 kg (18.9 pounds) of CO2. Contrastingly, Hydro Circal aluminum exclusively available in the U.S. in PurOptima’s glass wall partitioning systems has an embodied carbon of just 2.3 kg (5.1 pounds) of CO2, which is a massive benefit for clients. We have already been able to make significant carbon reductions for clients looking to reduce their carbon footprint.”
Hydro also claims that Circal presently has the highest recycled aluminium rate among all the other variations available on the planet. The company also specifies that the origin of Hydro Circal is indefinitely “traceable” and the product is “independently third-party certified.”
Hydro practically uses “an advanced aluminum sorting technology” so that “the end-of-life materials are reclaimed, cleaned and sorted so only the finest scrap metals are reintroduced into circulation.”
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Kevin Mayer goes on to explain: “We are constantly considering the future and our own role within it, that’s why we’re increasingly focusing on how we manufacture and consume as a business. Designing products and processes which incorporate reusability, and the circular economy is key to how we work now and in the future. As a market leader, we are developing several innovations that will support our clients and the environment moving forward. Our use of Hydro Circal is another one of these advances.”
Established in 1986, Optima has its production roots in the UK and Malaysia, despite being a United Kingdom-based wall partitions and door making brand.
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