Rahul Dravid becomes Brand Ambassador for aluminium formwork provider Knest

Knest, one of the globe’s fastest-growing Indian firms producing aluminium formwork, has signed Rahul Dravid as its Brand Ambassador. The Indian legend will pose as the face of the brand as it thrives on discovering potent business avenues worldwide.

Knest provides sustainable, innovative and safe constructional aid to many developmental projects on a global scale. The company is hailed for making robust aluminium formwork required for construction and other formative purposes. As it is already known, aluminium is infinitely recyclable, making it one of the most sustainable non-ferrous metals.

Rahul Dravid, more fondly known as ‘The Wall’ in Indian cricket, has contributed lifelong to the betterment of the game. The fame the sport has in the continent can be majorly attributed to the extraordinary gaming skills of this man and some of his equal contemporaries. One will associate professionalism, quality and endurance with Knest once it starts advertising its brand with Rahul Dravid’s support.

Pleased with the development, Nitin Mittal, Chairman & MD, Knest, exclaimed: “We have been fans of Mr Dravid and everything he symbolises. His resilience, humility & masterful ability has always inspired us. He has taken cricket & the country forward, and we hope to do the same with Knest. It is an honour to have Dravid with us on this journey.”

Rahul Dravid, on the other hand, seemed quite enthusiastic when he said: “I am happy to be a part of the Knest Family. I look forward to visiting the factory in person, interacting with the stakeholders, and understanding the ecosystem better. The association with Knest looks promising, and I hope that we can do great things together.”

“When strong walls are what you deliver, what better fit than #TheWall himself,” spoke out Pratyush Sinha, Consulting Director (Marketing), Knest & Founder of Atomium Labs, the strategy & advertising partner of Knest. He also added, “This association will be instrumental in amplifying the brand & aid in the assimilation of aluminium formwork in Indian infrastructure development. We are delighted to have Dravid on board.”

Established in 2014, Knest has always been associated with massive projects all across the planet, where it supplied its flagship aluminium formwork. The company has its main focus on sustainability, and it hopes to build an environment-conscious supply chain with innumerable innovations in the construction sector.