The Romanian beer brand Albacher is receiving benefit from Multi-Color’s aluminium foil can lid label. The design of the label secures that the beer is clean at the moment a buyer selects it from the shelf.
The hygienic lid keeps the top of the can clean and protects from dust and germs. Consumers can be assured to relish their beer with maximum safety and hygiene.
Mihaela Draghici, PR Director, Romaqua Group said: “Romaqua Group and Multi-Color Corporation have been business partners since 2008 when we launched Albacher beer, and we opened the beer plant in Lancrăm. The green-field project and the eagerness to produce a premium beer in one of the most modern breweries in the world, inevitably has led to our purpose to also have reliable and highly professional partners.”
“Moreover, wanting to be innovative on the beer market but also out of respect for consumers, since 2008, we have chosen to use a protection foil on the top of the can, an aluminium lid that guarantees the integrity of the product.”
Draghici added: "Multi-Color Corporation has brought the best solution, the one we are still using today and which is highly appreciated by our consumers. We have had a beautiful and efficient partnership for over 12 years, and we are glad to have such long-term partners because successful business can only be run with trustworthy partners, the ones you can rely on and can constantly provide the same quality product.”
The various advantages that the aluminium can lid labels is offering are protecting the can closure against soiling, making it fully recyclable, premium visual emphasis, add-on advertising space and much more.
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