Strong, healthy and on the go: Death Wish launches new aluminium canned lattes across US

Death Wish Coffee Co., the top-selling Fair Trade coffee brand in the U.S., has introduced its newest creation: premium aluminium canned lattes. Available in three bold flavours — Vanilla, Mocha, and Original — these lattes deliver the signature strength Death Wish Coffee is known for while catering to the growing demand for clean, convenient energy options.

With aluminium canned coffee being the go-to choice for Gen Z and Millennials, the market has been missing a healthier alternative that aligns with their dynamic lifestyles — until now.  Aluminium stands at the forefront of the circular economy thanks to its ability to be infinitely recycled without losing its original properties. In this sustainable cycle, aluminium cans emerge as the most eco-friendly beverage packaging option.

Each can deliver the caffeine equivalent of 1.5 cups of coffee. Made with simple, high-quality ingredients like Fair Trade Certified™ 100 per cent Colombian Cold Brew Coffee and milk, these sustainably sourced lattes offer a cleaner label without sacrificing intensity.

“We’ve been working hard to craft a collection of premium lattes that consumers can rely on without compromising on quality. To us, great taste doesn’t equate to a ton of added sugar and artificial ingredients. By remaining true to our commitment to exceptional coffee and sustainability, we’re excited to introduce the world to our flavourful lineup of clean fuel developed with people and planet in mind,” said Michelle Gallo, Vice President of Marketing for Death Wish Coffee Co.

With up to 87 per cent less added sugar and significantly fewer calories per serving than leading ready-to-drink coffees, Death Wish Coffee Co.’s Premium Lattes are also a great source of protein and calcium. The entire lineup is Kosher-certified and free from artificial caffeine, colours, flavours, sweeteners, and growth hormones.

This launch builds on a series of exciting innovations from Death Wish Coffee Co., including the return of the limited-edition Coconut Caramel and the introduction of Light Roast to its core lineup. According to SPINS MULO Scan Data (December 2024), Death Wish Coffee is the #1 selling Fair Trade and organic roasted coffee brand in the United States.

The brand’s signature blends — Dark Roast, Medium Roast, Espresso Roast, and Valhalla Java — are all crafted with organic, Fair Trade Certified™ coffee, staying true to Death Wish Coffee’s commitment to quality and sustainability.