Timothy Taylor's, a family-owned regional brewery based in Keighley, West Yorkshire, England, has recently bagged a gold medal at the International Beer Challenge 2023 for design and packaging. Their Hopical Storm aluminium can has won the World Beer Awards 2023 for Best Can Design at the Beer Awards 2023. Hopical Storm's 440ml aluminium cans showcase a unique orange branding complimented by a dramatic cut-out silver lightning flash.
Springetts Brand Design and Timothy Taylor's in-house marketing team collaborated on designing this award-winning design, which exemplifies a beautiful mix of creativity and aesthetics. Reflex Label Plus, a label printing expert, incorporated a tactile varnishing element, delivering a more ergonomic touch experience. These honours are especially significant because they commemorate Timothy Taylor's first venture into the canned beer market, marking a significant milestone and the brewery's successful foray into a new packaging type.
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The Chief Executive of Timothy Taylor's, Tim Dewey, stated: "We knew cans were a logical extension to our range. Not only would they provide an option for venues without the cellar space or rate of sale required for serving draught beers but would also enable customers to enjoy this refreshing triple-hopped pale ale away from bars, wherever they are and whatever the occasion. For the can to now be recognised by the International Beer Challenge and to receive the accolade of World's Best Can Design at the World Beer Awards is the crowning glory and ultimate accolade for everybody who has worked so hard on development of the beer and how it is presented."
Hopical Storm is visually noticeable due to its delicate golden tint and transparent appearance. Importantly, it is vegan-friendly, as evidenced by The Vegan Society's Vegan Trademark accreditation. It has received a silver award in the taste category at the International Beer Challenge, further cementing its appeal to beer enthusiasts.
The legendary Hopical Storm can have won the hearts of beer fans and earned a position of honour in select Morrisons, Sainsbury's, Booths, and Waitrose stores. This remarkable libation went on a glorious summer voyage, adorned by its inclusion in a thriving calendar of marketing activities spanning print and digital advertising.
It also made an indelible impression at magnificent gatherings such as the prestigious BrewLDN, the tantalizing Yorkshire Dales Food & Drink Festival, the electrifying Bloodstock Open Air, and as a cherished brand poured with pride by Timothy Taylor's as the official beer partner of the grand CarFest festivities. These award-winning aluminium cans found their way to the hearts and palates of festival-goers, shimmering with the radiant spirit of excellence across all the festival's bars.
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