Tito’s ridicules seltzer makers with newly introduced empty aluminium cans, The Tito’s in a Can

Tito’s has come up with the most innovative way to humiliate the hard seltzer industry by introducing a 16-ounce empty can that can be used for pouring the brand’s exquisite vodka. Tito wants to attract consumers with a bold advertising move so that they might leave their willy-nilly habit of drinking other beverages and turn their loyalty to the firm.

It has been a courageous act on the part of the distiller to solely base on empty aluminium cans as a base selling product. Anyhow, it has been deemed as a ‘groundbreaking innovation’ by critics. The company encourages the mass to have anything that they find tasty instead of shoving anything down the gullet. 

‘The Tito’s in a Can’ is just an empty can which would motivate the consumer to drink anything but those highly-priced yet basic bubbly water with slight percentages of liquor.

The company posted the following on its site: “Listen, we’d sooner make a completely empty can than make a seltzer. So, we did.”

“Now, you can make your own better seltzers with smooth Tito’s Handmade Vodka and enjoy them at all the places you like can-drinking. You know that is legal.”

The Tito’s in a Can is insulated, comes with a double-wall safety barrier and weighs 16 ounces. The dual-layered wall gives the can a sophisticated look, in turn making the can reusable. Though the ingredients are not included in the package, the cans appeal to regular customers for transparency in approach. It can be used for Tito’s mixed drink of any flavour. 

The Vice President of Marketing, Taylor Berry, illustrated during a press release: “At Tito’s, we put our energy into doing one thing, and doing it really well: making a high-quality and smooth vodka at a reasonable price.”

“We developed Tito’s in a Can so Tito’s drinkers can make their own, better-quality seltzers…ones that are fresh and are as strong or carbonated or citrusy as you want. Because we don’t make seltzers, you do,” concluded Taylor Berry with pride.