Top 8 celebrities promoting the use of aluminium for a sustainable future

For many years, experts and scientists have warned humanity about the severe effects of climate change and pollution, but in vain. Due to the ongoing energy crisis and the persistent attempts of shifting towards a sustainable environmental goal, many big companies are adopting aluminium as the base metal for respective flagship item production. But in some cases, the public demands more relatable examples of such initiatives than the mere shift to this iconic non-ferrous material. This is where advertisement comes into play. Human beings display extreme devotion towards celebrities, and whatever they say or do are treated as the sermons from Bible. Therefore, on a global scale, many notable celebrities are promoting the functionality of aluminium to transform the world into a better place for livelihood.

Since celebrities have this immense power to inspire an entire generation, specific brands, like Ball Corp, Monster Beverages, etc., are keen on forming partnerships with these popular public figures. From a broader perspective, the association of a celebrity does not end here with aluminium, as just the last year, in November; we witnessed the construction of Elon Musk's aluminium goat (Greatest of All Time) statue by his ardent followers. This was, by all means, an attempt to eulogise Elon's achievements for eternity. If we talk of eternity, we must never forget how aluminium was used in making Steven Spielberg's masterpiece, the E.T.'s framework, which was sold at US$2,560,000 in an auction arranged in December 2022. 

Other than that, we have examples of famous people like UAE's first astronaut, Hazzaa AlMansoori, a fresh mind from NASA, instigating his people back in the Emirates, especially the EGA employees, to pursue space-related innovations, since aluminium is the most aggressively used material in space. 

Here are some celebrities who have formally collaborated with sustainable brands to promote the use of aluminium: 

Ellie Goulding: The British singing sensation owns a sustainability-oriented seltzer brand, Served, which is based in Herefordshire and has vouched as early as March 2022 to display information regarding emissions generated from its products throughout the entire life-cycle from being manufactured to being consumed. Her brand has successfully collaborated with various food-tech start-ups to calculate the amount of carbon waste each packaging solution produces. Though the singer has been highly vocal about the use of 100% recyclable aluminium for the brand's packaging solutions, the transparency offered by Served is appreciable. 

Jason Mamoa: It is quite surprising to know that Justice League's Aquaman, Jason Mamoa, in 2019 founded a sustainable drinking water company, Mananalu. In August 2022, passengers of Hawaiian airlines were stunned by a superbly excited Jason Mamoa posing as a steward in delivering them, Mananalu aluminium water bottles. His company single-handedly promotes the use of aluminium packaging solutions other than the application of single-use plastic bottles. With their esteemed ideology of "drink one, remove one", the Game of Thrones famed star is promising to remove one plastic bottle from the ocean for every Mananalu aluminium water bottle sold. 

Virat Kohli: USA's Ball Corporation and Indian beverage brand O'cean have joined in agreement to promote the use of aluminium beverage cans in place of conventionally used plastic models. To commemorate the partnership, Virat Kohli, the former Indian cricket team captain, was found appreciating the brands in an elaborate sustainability post through his social media accounts. Also, in the month of January this year, it was announced that the Ball and O'cean collaboration has successfully recycled over 300,000 aluminium cans, all ascribed to the noteworthy appreciation post by Virat Kohli. This is just a simple example of how celebrities can engage a large number of people while at the same time promoting the growth of an eternal idea. 

Miss Universe Thailand 2022: Anna Sueangam-iam wore a sustainable dress made of aluminium pull tabs in the preliminary round of the Miss Universe Thailand 2022 competition on January 11. The aluminium pull tabs studded dress was hand-crafted by the renowned designer from MANIRAT, Arif Jehwang, who practically relied on the model's simplistic background to create such an extraordinary design. As the model's social media post read, "meticulously created from used aluminium pull-tabs from drink cans and Swarovski combined", the dress can be considered as an epitome of sustainable attire. Also, during the month of September at Aluminium Dusseldorf, there were prominent displays of Ayze Byzanz wedding gowns, further magnifying the use of 100% recyclable aluminium in the production of sustainable designer clothes. 

Lewis Hamilton: Through a memorable Monster Beverages and CANPACK collaboration, the release of the special edition Lewis Hamilton Zero Sugar drink was announced. The latest round of beverages will come packed in a designer aluminium can that entails the story of the seven-time Formula One World Champion. This sportsman's life has been celebrated intensively with the outer design of the special edition Monster Beverage can, which also offers sugar-less drinks for the first time, keeping in mind the health factor of its ardent customers. Not only does this collaboration mark the creation of an amazing sustainability product, but it also elucidates the need for switching to more eco-friendly packaging options for the betterment of the world. The best quality of aluminium is often used in making beverage cans, and thus the entire portfolio powers a circular economy with the least amount of carbon footprint left on the world.

Brisbane Broncos: Australia's Rugby League Football Club, Brisbane Broncos, has successfully entered a partnership with Bailey Ladders, a maker of fibreglass and aluminium ladders. The two-year partnership will hail Bailey as the Platinum sponsor of the Broncos NRL team, representing them on the field. Trusted traders from Bailey's fraternity will pose as Match Day representatives and presenting partners of the NRL team on the Broncos' official website. 

Ipswich Town: A football club, Ipswich Town, in January of this year, was found collaborating with an organic wine brand that has vouched to market its flagship wine in sustainable aluminium beverage cans. To commemorate Green Football Week, this football team from England went on to laud the terrific drinking option created by Vinca Wine, wherein the company promised to induce a green circular economy to develop its flagship beverage. 

Burls Art: Youtuber by profession, Burls Art is well-acknowledged in the community for using waste materials to make unique artworks. During January this year, the art explorer was discovered sourcing aluminium cans to create an idealistic guitar model that follows all sustainability standards. He recycled almost 1000 aluminium cans for the heavy construction of this electric guitar while diverting 38 lbs of used beverage cans annually from landfills. 

It is pretty amazing and inspiring to find established people advertising the use of aluminium. This augments our sensibility as commoners view these endorsements on a grand scale, wherein they act as if the celebrity is telling them. In the long run, these campaigns would induce a sustainability consciousness in the minds of the onlookers.