Wine producer Vintage Wine Estates has unveiled an innovative new wine beverage at the Food and Wine Classic in Aspen, America’s premier wine and food event. Vintage Wine Estates' GAZE Wine Cocktails are packed in is a sleek, portable, recyclable aluminium bottle with twist-off closure.
Terry Wheatley, President Vintage Wine Estates said: “We noticed many consumers who enjoy wine also practice a lifestyle that includes fitness, yoga, meditation, outdoor activities, self-care and other positive pursuits. We wanted to appeal to them by combining wine with some of their favourite ingredients in a modern, fun, easy-to-enjoy wine cocktail.”
GAZE Wine Cocktails come in two new varieties like Coconut Water-Chardonnay-Moscato and Blueberry-Pomegranate Moscato. Vintage Wine Estates said blending these ingredients with a light and refreshing wine creates a completely new beverage to enjoy well-chilled poolside, at the beach, after yoga, spa treatment, post workout, hike, bike ride or social gatherings.
The new wine beverage will be launched at a number of tasting activations across the country including the Girlboss Rally, an empowering conference for women in Los Angeles, California, June 29-30.
Responses
