Viva ACP ropes in Anil Kapoor as its first-ever celebrity brand ambassador

Viva, a prominent player in the Aluminium Composite Panel (ACP) industry, has roped in Anil Kapoor as its first-ever brand ambassador, marking a significant moment in the industry. Viva is the first brand in the sector to collaborate with a celebrity of Kapoor's prominence.

Actor Anil Kapoor said, "Partnering with Viva ACP is a unique opportunity for me to associate with a brand that exemplifies innovation and durability. I'm impressed with their forward-thinking approach towards cladding and their ability to redefine spaces with cutting-edge designs. Viva ACP's products represent a perfect balance of aesthetics and functionality, and I'm excited to be part of a brand that's making a significant impact in both the national and international markets."

The company is on a spree of unlocking milestones. From introducing a new range of anodised aluminium panels titled ‘Pure Aura’ to signing a Bollywood celebrity as its brand ambassador, Viva ACP has created a unique name for itself in the aluminium composite panel (ACP) industry.

With over 20 years of experience, Viva ACP has set the standard for high-quality, stylish, and durable cladding solutions. The company offers an impressive range of over 500 shades and is renowned for its cutting-edge technology, including pioneering features like 4-color coating. Viva's products are widely used across various sectors, such as architecture, transportation, and retail.

"We are thrilled to welcome Mr. Anil Kapoor to the Viva family. His unparalleled success, both in India and internationally, mirrors our commitment to excellence and our vision to take Indian innovation to the global stage. Together, we aim to inspire new perspectives in cladding design and underscore the limitless potential of aluminium composite panels. This collaboration will elevate Viva's reach, empowering architects and designers to create extraordinary spaces," said Prakash Jain, CMD at Viva ACP.

This collaboration is anticipated to boost awareness and interest in ACP, reinforcing Viva ACP's leadership in the industry while advocating for sustainable construction practices. Earlier in September, the company had launched advanced Aluminium Composite Panels (ACPs) specifically designed to improve the safety and performance of bus bodies in India.