New York Yankees’ Jazz Chisholm Jr. has teamed up with Once Upon a Coconut as its newest brand ambassador. The partnership, announced in New York, reflects the brand’s commitment to premium hydration and sustainability. Chisholm's dynamic presence on the field aligns with the company’s vision of promoting healthier beverage choices.
The collaboration places a strong emphasis on eco-conscious packaging. The brand uses aluminium cans to ensure product freshness while supporting recyclability. Aluminium’s lightweight and durable properties make it a preferred choice for reducing plastic waste in the beverage industry.
Beyond aluminium, the product also stands out for its broader sustainability efforts. The brand sources high-quality coconuts and prioritises environmentally responsible production methods. Opting for recyclable aluminium cans contributes to reducing carbon footprints and landfill waste.
For athletes and fitness enthusiasts, this partnership highlights the benefits of coconut water in hydration and recovery. The beverage provides essential electrolytes while the aluminium packaging ensures easy portability and extended freshness.
John Chiorando, CEO of Once Upon a Coconut, stated: "Jazz embodies the perfect balance of energy, passion, and commitment to excellence, values that are at the core of our brand. His electrifying presence in Major League Baseball aligns seamlessly with our mission to inspire and fuel individuals through premium hydration. We are thrilled to welcome him to the Once Upon a Coconut family and look forward to the incredible journey ahead."
The product is available online and in select retail stores, further expanding its reach to eco-conscious consumers. With sustainability at its core, the brand continues to set new standards in premium hydration.
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