Alupro and Cherwell District Council together launch new recycling campaign with 'MetalMatters'

Alupro, the Aluminium Packaging Recycling Organisation, has partnered with Cherwell District Council to launch a new metal packaging recycling campaign. The ‘MetalMatters’ programme is designed to help increase kerbside recycling rates and raise awareness of the benefits of recycling household packaging made from metal.

The digital, postal and in-person campaign will allow residents to learn more about the best way to recycle metal items, whether from the comfort of their homes or at their local household recycling centre.

Councillor Ian Middleton, portfolio holder for neighbourhood services at Cherwell District Council, said, “Reduce, reuse and recycle is a key mantra at the heart of our priorities as a council and we know our residents do a brilliant job of recycling, but some may not know that there is one common household material that is 100 per cent recyclable – metal.

“While we have seen some fantastic improvement in our recycling contamination rates, we really need to see more people putting their metal packaging in the blue bin instead of the green one. Recycling metal packaging is easy to do and brings many benefits. The energy saved by recycling just one aluminium can will power a TV for three hours. It shows that we can make a huge difference with one small action!”

Tom Giddings, executive director of Alupro, added, “For more than a decade, our MetalMatters programme has been educating the public about the benefits and importance of recycling metal packaging. We’re confident that the introduction of this campaign will help to drive an increase in recycling rates and households taking positive action across Cherwell.

“For us, the most important message is that metal is infinitely recyclable, meaning the quality and properties of the metal will be unchanged during the recycling process. Making a few small changes can add up to a big environmental impact.”