Ball adds smallest can format to date to its European packaging range

A leading can manufacturer Ball Corporation announced the latest addition to the European beverage packaging range with its smallest slim can. The 15- centiliter slim can will be produced at the Naro Fominsk plant in Russia.

Irina Dolyanovskaya, Russian Sales Manager at Ball said: “At first we assumed that the 15-centiliter size would be most convenient for strong alcohol or vodka, particularly within the Russian market. However, we are actually seeing that this can format is also appealing to the newer canned beverage categories such as juices, waters and cold brew coffees.”

With hectic lifestyles, a desire for on-the-go consumption, and a greater focus on health and nutrition, European customers and consumers are seeking smaller packaging formats that offer portion control, portability and ease of use, according to Ball.

Ana Neale, Marketing and Strategic Planning Director at Ball commented: “The new can size is a prime example of Ball extending its range in order to meet the demands of its customers. Ensuring that we understand and respond to consumer trends and market-specific regulations is a key part of this.”

The company said that 15-centiliter slim can is also ideally positioned for the adult mixers market, for distribution in aircrafts and vending machines, for beverage brands aimed at children, and for customers who look to create sample size cans for marketing activities and events.