Colt Bud Light is back in time for this season’s NFL campaign with specially illustrated aluminium cans and bottles. Indianapolis Colts Bud Light cans are available storewide in the US and have been personalised with NFL team logos and player posters.
The Colts are among the 23 spectacular teams participating in 2023’s NFL league. The aluminium cans have a bright blue shade with player effigies and individual team logos, as Bud Light has been an NFL sponsor since 2019 when they did their special can promotion.
We have seen fair examples of sustainable approaches throughout sports complexes in the past, but this limited edition module comes with a QR code that can be scanned for particular redeemable offers like NFL Sunday Ticket from YouTube and YouTube TV and e-gift cards for NFL merchandise from Fanatics, a sports apparel conduit.
Bud Light’s owner, Anheuser-Busch, wonders if this would help in evading the offseason problems, including a Bud Light boycott. The beverage brand witnessed a 10.5 per cent dip in US sales in Q2 2023 (April-June). He is optimistic that this collaboration might stabilise the company’s outlook.
Other teams are also being supported through this aluminium bottle and can promotion like Arizona, Buffalo, Atlanta, Houston, Kansas City, San Francisco, Tampa Bay, Seattle and many more. The Colt will be opening the season on September 10, with the team hosting the Jacksonville Jaguars.
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