Alba expands its presence in the Asia-Pacific region with a new sales office in Singapore

On 27^th May 2022, the first aluminium smelter in the Middle East, Aluminium Bahrain (Alba), as a part of the effort to increase its presence in the Asian-Pacific market, opened a sales office in Singapore.

An official inauguration took place for the new sales office and was done by the Chairman of Alba’s Board of Directors, Shaikh Daij bin Salman bin Daij Al Khalifa, during a ceremony that was held in the presence of Alba’s Chief Executive Officer, Ali Al Baqali, as well as its Chief Marketing Officer, Khalid A. Latif, and Director Marketing MEA – Asia, Hisham Al Kooheji as well as VAP Marketing Manager Shoji Takeuchi who looks after the operations of the Singaporean office.

Shaikh Daij bin Salman bin Daij Al Khalifa, while speaking at this event said, “Our expansion into Singapore marks a new chapter in Alba’s growth strategy as we aim to further connect with our existing clients in the Asian market and forge partnerships with new ones.”

Thanks to +550,000 metric tonnes additional throughput streaming from our Line 6 Expansion Project, Alba today is well-poised to consolidate its position as a supplier of choice and meet the demands of its growing customer base in the Asian-Pacific region.”

According to Alba’s 2021 financial results, the Asian-Pacific market accounted for 21% of Alba’s total sales, and Alba’s client base in this region has expanded across multiple countries including Taiwan, Thailand, South Korea, Japan, India, Australia, Malaysia, and New Zealand amongst others. To date, Alba has 3 Sales offices in Zurich - Switzerland, Hong Kong, and Singapore as well as one subsidiary in Atlanta - United States.  

On 27^th May 2022, the first aluminium smelter in the Middle East, Aluminium Bahrain (Alba), as a part of the effort to increase its presence in the Asian-Pacific market, opened a sales office in Singapore.

An official inauguration took place for the new sales office and was done by the Chairman of Alba’s Board of Directors, Shaikh Daij bin Salman bin Daij Al Khalifa, during a ceremony that was held in the presence of Alba’s Chief Executive Officer, Ali Al Baqali, as well as its Chief Marketing Officer, Khalid A. Latif, and Director Marketing MEA – Asia, Hisham Al Kooheji as well as VAP Marketing Manager Shoji Takeuchi who looks after the operations of the Singaporean office.

Shaikh Daij bin Salman bin Daij Al Khalifa, while speaking at this event said, “Our expansion into Singapore marks a new chapter in Alba’s growth strategy as we aim to further connect with our existing clients in the Asian market and forge partnerships with new ones.”

"Thanks to +550,000 metric tonnes additional throughput streaming from our Line 6 Expansion Project, Alba today is well-poised to consolidate its position as a supplier of choice and meet the demands of its growing customer base in the Asian-Pacific region.”

According to Alba’s 2021 financial results, the Asian-Pacific market accounted for 21% of Alba’s total sales, and Alba’s client base in this region has expanded across multiple countries including Taiwan, Thailand, South Korea, Japan, India, Australia, Malaysia, and New Zealand amongst others. To date, Alba has 3 Sales offices in Zurich - Switzerland, Hong Kong, and Singapore as well as one subsidiary in Atlanta - United States.