Alupro has announced a strategic partnership with the Local Authority Recycling Advisory Committee (LARAC), aiming to improve waste management education and increase kerbside recycling rates. Through this collaboration, Alupro seeks to engage with local authorities, share best practices and promote consumer awareness campaigns.
As part of the agreement, Alupro will work closely with LARAC to provide expert guidance on aluminium packaging recycling. It will also use LARAC’s communication channels, including blogs, articles and website advertisements, to highlight its latest consumer education programmes. The collaboration reinforces Alupro’s role in aluminium packaging recycling, driving household participation and supporting its goal of a 100% recycling rate.
This partnership will help councils enhance kerbside capture rates by offering educational resources and engagement initiatives. Alupro’s well-established campaigns, such as MetalMatters, will be showcased to local authorities, making recycling more accessible for residents. The initiative will also support the UK’s broader sustainability goals by improving the circularity of aluminium packaging.
Tom Giddings, executive director of Alupro, commented: “As part of our efforts to educate consumers and inspire an uplift in kerbside capture rates, we continue to work closely with local authorities across the UK to inspire positive behavioural change among constituents. Through our proven engagement initiatives, such as MetalMatters, which has been rolled out by hundreds of councils since its launch in 2013, we aim to make recycling simple, accessible and digestible for householders.
“Thanks to our funded programmes, we can help to positively influence community awareness around aluminium packaging recycling and drive widespread consumer engagement. Our programmes are simple, creative and effective – critical to ensuring effective campaign roll-out, maximising buy-in at a household level and delivering optimum results.
“By partnering with LARAC, we aim to reach more local authority representatives than ever before. This will help us to showcase the numerous campaigns that we can offer to make a measurable difference to recycling rates, as well as demonstrating the circularity of aluminium packaging.”
Toni McNamara, LARAC Executive Director, commented: “LARAC is delighted to partner with Alupro to support local authorities in increasing aluminium packaging recycling rates. Councils play a crucial role in driving household recycling behaviour and, by working together, we can help provide them with the resources, guidance, and proven engagement initiatives to make a real impact.
“This collaboration will ensure that our members have access to the latest best practice strategies and consumer education programmes, helping to boost kerbside capture rates and improve the quality of material collected. We look forward to working closely with Alupro to support local authorities in achieving their recycling ambitions.”
This partnership marks a significant step towards improving aluminium packaging recycling across the UK. By combining expertise and resources, Alupro and LARAC aim to create a lasting impact on national recycling efforts.
Responses
