“Asian industry is gaining traction in aluminium production due to growing demand from many industries,” Isabelle Gaudreau, Marketing and Communications Coordinator, EPIQ Machinery

Isabelle Gaudreau manages Marketing and Communication for EPIQ Machinery. She has managed all marketing-related activities since the merger between Mecfor and Advanced Dynamics. Isabelle's journey in the industry began in 2006 when she played a pivotal role in assisting the MECFOR sales team develop standards, marketing, promotional materials, and general sales activities. Her background in professional writing, creative design work, and administrative services offers a balanced mix of insights into the industry and observation of new trends and opportunities.

AL Circle: What is your perspective on the current state of the Asian aluminium industry? How do you see the demand for aluminium evolving in Asia over the next decade?

Isabelle Gaudreau: The Asian aluminium industry, despite facing challenges like environmental sustainability and energy consumption, is expected to become a critical player in the coming years.