Ball Corporation and Radiohead alliance launches three new Jimmy’s drinks

Radiohead Brands, in collaboration with Ball Corporation, launches three new sparkling beverages. Jimmy's non-alcoholic drink will now be available in Tonic Water, Ginger Ale and Classic Lemonade flavours.

Radiohead’s partnership with Ball ensures the best quality aluminium for their canned beverages. The purest form of aluminium is used in making cans, and they have one hundred per cent recyclability. This largely contributes to the sustainability quotient of the planet.  

The three different flavours, Tonic Water, Ginger Ale and Classic Lemonade, would come packed in 250ml cans.

 The Founder and CEO of Radiohead Brands, Ankur Bhatia, commented: “We put a lot of effort in crafting our mixers, ensuring fine flavour craftsmanship and perfectly balanced taste profile. For this range, we partnered with Ball, the world’s leading Can manufacturer, to ensure the packaging is of similar global quality standard, which brand Jimmy’s is now known for.”

The launch would be a great addition to the beverage market in India. Radiohead already produces cocktail mixes which are quite popular in the region.

“All three products are made with 50 per cent less sugar than most leading carbonated beverages in the market, without using any artificial sweeteners,” the CEO claimed.

Jimmy’s Sparkling Beverages are available on online websites and other popular on-site marketplaces. 

“The design of the cans is in sync with our current range of bottles, minimalistic and bright pop colours, that Jimmy’s is well recognised for,” Ankur Bhatia concluded his speech.