Mixed-Up Cocktail to scale up production in 2025 amidst rising global RTD demand

Mixed-Up Cocktail Co. (Mixed-Up), the creator and producer of bold, Ready-to-Drink (RTD) aluminium canned craft cocktails, has announced the plan to expand its facility further in 2025. According to IWSR's RTDs Strategic Study 2024, demand for ready-to-drink (RTD) beverages grew by an average of 2 per cent, with Mexico seeing the highest growth at 8 per cent and Germany at 4 per cent.

Image Source- Mixed-Up website

In response to this demand, Mixed-Up successfully launched in Japan in late spring, with plans to continue growing its presence into 2025. Looking to capitalise on potential opportunities, especially in Japan, Mixed-Up is taking significant steps to support its growth in 2025. The brand has secured a 45,000 sq ft facility capable of producing over 20,000 cases of cocktails per week and has launched new online distribution channels to reach even more customers.

"We continue to see steady and sustained growth in the RTD market that reflects our increased sales," stated Teresa Dahl-Bredine, co-founder of Mixed-Up Cocktail Co, alongside husband David Crosley.

They also introduced a new hit flavour, the Vampiro— a lesser-known but popular in Mexico sangrita made with tequila, agave spirits, citrus, raspberry, salt, chilli, and tomato juice. To cap off the year, the company released a festive Cranberry Mojito, which quickly became a holiday favourite, thanks to its vibrant visual branding and refreshing flavour profile, winning over distributors and customers alike.

"Our craft cocktails have been a popular choice among consumers who want a bold, delicious drink without the guilt of chemicals, preservatives, artificial colouring, or fake sweeteners. We're one of the rare RTDs on the market that can actually claim 100% all-natural on the label. People are smart and want the real thing. They can taste the difference when you put in cheap ingredients and additives. The added convenience of having two servings in a single aluminium can also make it easy to store, share, and sip," added Teresa Dahl-Bredine.

About Mixed-Up Cocktails

Founded in 2020, Mixed-Up Cocktails handles the distillation, blending, canning, and pasteurisation of their drinks in-house. To meet growing demand, they are expanding their facility by adding two new stills and cutting-edge can-filling pasteurisation and packaging equipment. This upgrade will increase their production capacity from 1,000 to 20,000 cases per week. The new facility is set to begin production in February 2025.

"We continue to see steady and sustained growth in the RTD market that reflects our increased sales. Our craft cocktails have been a popular choice among consumers who want a bold, delicious drink without the guilt of chemicals, preservatives, artificial colouring, or fake sweeteners. We're one of the rare RTDs on the market that can actually claim 100 per cent all-natural on the label. The added convenience of having two servings in a single aluminium can also makes it easy to store, share, and sip," added Teresa Dahl-Bredine.