Bobby, the newly launched soft-drink company uses recycled aluminium for its packaging

Bobby, the newest "healthy" soft drink to enter the market, is a low-sugar, sustainable soft drink alternative devoid of preservatives and artificial flavours and contains gut-friendly bacteria. Sustainability is at the core of Bobby, and is known for using ecologically friendly packaging made of recycled aluminium and cardboard slabs. The firm always looks for methods to reduce, reuse, and recycle.

"We signed off on the flavours in September 2021 but didn't launch until May the following year after multiple delays on some of our raw materials, mainly about the supply of printed aluminium cans. Our mission is to own the word soft drink and to redefine it in the minds of Australians nationally; traditionally a 'taboo' word associated with unhealthy diets and rotting teeth, we take great pride in the ability to challenge that framework," said Kristian Johannsen, the founder of Bobby.

Melbourne's Kristian Johannsen, the founder of the soft drinks brand Bobby said his objective was to produce a delightful beverage without toxins after being inspired to develop a soft drink without sacrificing flavour or health. For the products, Bobby utilizes Orora for the aluminium printed cans and Opal & Inke Packaging for the cardboard packaging. The company is dedicated to reducing the environmental impact and paving the way for a better future. As a company, they felt it was critical to establish sustainability criteria from the outset, making them an inherent element of our company strategy.

“Our mission is to redefine what soft drink is to everyday Australians by offering a truly exceptional and enjoyable beverage that doesn’t compromise on health or taste. We believe in setting sustainability standards right from the start, making it an integral part of our business model and not just an afterthought. We’re here to make a difference, both in taste and sustainability. With each sip of Bobby, our customers can indulge guilt-free, knowing they are contributing to a company that genuinely cares about the impact it makes,” said Johannsen.