On Thursday, October 20, Ball Corporation, the world leading infinitely recyclable aluminium beverage packaging provider, announced the launch of the two new sizes of Ball Aluminium Cup® to offer consumers a complete portfolio of sustainable cup options. Hence, the cup is now also available in 9-ounce and 12-ounce sizes, which are currently in use at sports and entertainment venues. They are also available for sale at cupsales@ball.com.
The Ball Aluminium Cup® contains 90 per cent recycled aluminium, the highest recycled content rate compared to any beverage packaging in its category. The two new smaller sizes are ideal for serving juice, wine, and cocktail in addition to Ball’s 16-ounce, 20-ounce and 24-ounce cup offerings.
Ball Corporation has expanded its infinitely recyclable aluminium cup portfolio in response to customers and consumers’ growing preference shift to sustainable beverage packaging solutions. Recent research has shown 85 per cent of consumers choose to buy sustainably packaged goods.
Dan Fisher, President and CEO of Ball Corporation, said: "It has been inspiring to see continued excitement and growing demand for the Ball Aluminum Cup® since we first introduced the product to consumers in 2019."
He added, "As a company, we are relentlessly focused on advancing the circular economy. We believe that the expansion of our innovative aluminum cup will continue to drive meaningful change toward both helping our customers reach their sustainability goals and solving the packaging waste crisis."
Emily Fong Mitchell, President and General Manager of Ball Aluminum Cups, said: "We are excited to expand the Ball Aluminum Cup® portfolio and offer our venue and food service customers a full suite of sustainable beverage packaging solutions – from aluminum cans to bottles and cups. At Ball, we're committed to increasing access to the infinitely recyclable aluminum cup, which helps our customers meet growing consumer demand for truly sustainable products."
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