Introducing Cano Water in Ocado outlets: Sustainability redefined with aluminium cans

Cano Water, the pioneer in canned water, continues to champion sustainability with its recent expansion into Ocado's retail platform. Offering both still and sparkling options in packs of 24, priced at £16.00, Cano Water presents a compelling alternative to single-use plastic bottles.

The hallmark of Cano Water lies in its packaging, crafted entirely from aluminium and with a commendable 62 per cent recycled material content. This choice ensures that each can is infinitely recyclable, contributing significantly to environmental conservation efforts.

Expanding footprint: From concept to ubiquity

Since its establishment in 2015, Cano Water has rapidly proliferated across diverse retail outlets, including esteemed names like Selfridge's, Tesco, and Amazon. With over 50 million cans sold across the UK, Cano Water's presence influences the growing consumer preference for sustainable alternatives.

Empowering change: Fighting plastic pollution

The Co-Founder of Cano Water, Josh White, exemplified: "Cano Water started from an idea to help fight plastic pollution with an innovative and convenient product that people would actually want to buy instead of their regular bottle of water. We're thrilled to be expanding our retail offering with Ocado, offering even more people across the UK the chance to make the switch to canned water."

Concluding thoughts: Embracing the shift toward sustainability

As Cano Water continues to expand its reach, the partnership with Ocado marks yet another milestone in the brand's journey toward promoting sustainability. With each purchase, consumers enjoy refreshments and contribute to the global initiative for a cleaner, greener future.

If you wish to know about such green initiatives in the aluminium business, please have a look at AL Circle's special report, Global Aluminium Industry Key Trends to 2030.