Molson Coors to release new Vizzy Hard Seltzer in cans
Molson Coors Beverage Company has expanded its Hard Seltzer portfolio with the launch of a new variety pack in aluminium cans. The new flavours include Papaya Passionfruit, Blackberry Lemon, Watermelon Strawberry and Raspberry Tangerine.
“Vizzy is off to an incredible start. It’s one of the fastest growing hard seltzer brands in the category, carving out a slot on Nielsen’s Top 10 Growth Brands,” said Elizabeth Hitch, marketing director for Vizzy Hard Seltzer. “Vizzy fans have been asking for new flavors and we wanted to deliver with bright, bold dual-flavor mash-ups. We’re excited for drinkers to try the new variety pack and tell us what they think.”
The new pack is available in 12-oz. slim can 12-packs and planned to hit shelves on March 1. Each can contains 100 calories, 1 gram of sugar and 5% alcohol by volume.
This new range will be available nationwide in the US. The company said it will expand into Canada and Vizzy Hard Seltzer will be available early in March.
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