TÖST Beverages unveils 250-ml cans, showcasing the growth of sustainable packaging

TÖST Beverages is starting the New Year with the launch of its signature sparkling beverages in convenient 250-ml cans. Joining the existing 750-ml and 250-ml bottle offerings, the new cans provide a stylish and portable way to enjoy TÖST, the company announced. With the same sophisticated, sparkling flavour, the new packaging offers consumers a versatile and sustainable option, expanding the ways to savour TÖST.

Image Source: TÖST website

The rise towards using aluminium cans in the beverage industry is not surprising. Infact, in an era increasingly focused on minimising environmental impacts, the aluminium packaging industry emerges as a model of innovation and sustainability. From soft drinks in iconic beverage cans to gourmet foods in sleek containers, aluminium packaging is vital in ensuring product freshness and quality.

The introduction of TÖST’s new can line underscores the brand’s dedication to innovation and addressing the needs of today’s consumers. Following the recent launch of the TÖST Maker—a microsite powered by AI to help craft the perfect toast—the brand is positioning itself for continued growth in 2025. The new canned format marks one of the first steps in solidifying TÖST’s place as a leading non-alcoholic beverage brand.

“After testing can formats at experiential events and in arenas and sporting venues like the T-Mobile Arena in Las Vegas this past fall, we’ve found that the canned format opens up a whole new world of possibilities. While TÖST has become renowned for our sleek and elegant glass bottle design, we recognize that our customers love the simplicity and multi-use capabilities of cans. This new offering ensures that our same great beverage can now be truly enjoyed anytime, anywhere,” said Brooks Addington, CEO of TÖST Beverages.

The cans will expand to retailers nationwide throughout 2025, supported by a range of initiatives, including trade show activations, co-branded partnerships, street team giveaways in key markets, and a dynamic social media campaign featuring prominent influencers.

According to AL Circle’s report,  "Aluminium in Packaging: Consumer Trends and Market Dynamics," aluminium constitutes approximately 11 per cent of the overall packaging market, with beverages accounting for 30-40 per cent of its use. The aluminium cans market is primarily driven by the beverage industry, with carbonated drinks and beer making up the largest share of demand. The global aluminium cans market reached USD 55.5 billion in 2023 and is expected to reach around USD 85.60 billion by 2032, expanding at a CAGR of 4.93% from 2023 to 2032.