Alphatec prepares to debut House of Marley’s sustainable aluminium audio solutions in India

House of Marley, renowned for its eco-conscious ethos, has entered the Indian market in the guise of a strategic partnership with Alphatec, a leading distributor of premier audio-video equipment. This collaboration emphasises sustainability, with a focus on recyclable aluminium in their product line.

House of Marley's commitment to environmentally friendly materials aligns with growing consumer demand for sustainable products. Mario Lasen, VP of International Markets, highlighted the significance of this partnership, foreseeing a positive impact on the Indian audio market. Devasis Barkataki, Founder of Alphatec, echoed this sentiment, expressing excitement about revolutionising the industry with eco-friendly solutions.

While in conversation with the media, Mario Lasen, the VP of International Markets at House of Marley, implied: "We are thrilled to bring House of Marley's eco-conscious audio products to the vibrant Indian market. Our collaboration with Alphatec reflects our shared commitment to delivering high-quality audio experiences while championing sustainability. We believe that this partnership will not only enhance accessibility to our products but also contribute to the growth of the music and audio-video industry in India."

Alphatec seemed quite excited about the new opportunity they are yet to achieve in India, where the music industry is huge and still blooming. The Founder and Managing Director of Alphatec, Devasis Barkataki, asserted: "We are delighted to partner with House of Marley to introduce their innovative and environmentally conscious audio products to the Indian market. With our extensive distribution network and House of Marley's exceptional product lineup, we aim to revolutionise the audio industry in India and provide consumers with access to premium, environmentally friendly audio solutions."

Sustainability has become a paramount concern globally, prompting entertainment brands like House of Marley to prioritise eco-conscious practices. This partnership not only expands accessibility to sustainable audio products but also sets a precedent for other brands to follow suit. As consumers increasingly value sustainability, collaborations like this signify a step towards a greener future. In conclusion, the House of Marley and Alphatec partnership signals a promising shift towards sustainable audio solutions in India.